MWC 2010

On February 15, all the mobile phone and wireless communication companies gathered at Barcelona, Spain. Many businessmen and women representing their companies demonstrated their innovative products to mesmerize the audiences. It was the Mobile World Congress, or MWC 2010. Most of the prestigious companies, such as Apple, Google, LG, Microsoft, Motorola, Nokia, and Samsung, joined the congress and demonstrated their innovative skills and distinguished themselves from competitors. Other smaller companies also participated and showed how much they have improved over a year. Out of 1300 companies, three companies gained most attention. Microsoft revealed Windows 7 mobile as its new operating system, Nokia revealed MeeGo, and Samsung disclosed the Bada.

Recently, Microsoft was losing the ground in mobile operating system as its competitors produced more innovative operating systems (OS). To regain their market share, Microsoft developed Windows 7 Mobile. Steve Ballmer, CEO of the Microsoft, had so much confidence that he believed that the new OS will be “the turning point to the mobile phone.” Microsoft pointed out that it is much faster than the older versions, and is equipped with Bing search engine, which the company believes is better than the Google. Of all the benefits, the new OS provides Windows Phone Hubs that will integrate people, pictures, games, music videos, market places, and office tools. In other words, the user will constantly receive information updated by his friends, and can connect the mobile to the X-box or the Microsoft Words.

Nokia, the leader of the mobile phone industry, also introduced the MeeGo. MeeGo combined the operating system of the Nokia and Intel. It is designed to operate not only in mobile phone but also in netbooks or Tablet computers. It is also an open sourced operating system, so millions of user can develop their own software just as the Iphone. Many critics strongly believe that it will be the major competitor of the Google’s Android.

Of all these new brilliant products, Bada of Samsung received the most attention. Bada is the first operating system by Samsung. Samsung is the second largest mobile phone producer and is widely known as having the best hardware technology. The interface of the Bada is similar to the Android and the IPhone. Samsung emphasized that Bada is much faster than the other competitors and the social networking system will connect people better than any other products. This OS is also open sourced, so the users can create new programs like the MeeGo. Along with the Bada, Samsung also revealed the first phone with Bada OS – the wave. According to the company, it adopted AMOLED display that will give better visual and last longer. It also adopted the newest CPU to quicken the speed. Although many critics believe that Bada will be not as successful as Samsung expects, it was still the most popular product during the WMC 2010.